Why our luxury design products feature the Baobab Tree...

You may have noticed that the Baobab tree makes an appearance on many of our luxury interior pieces, including our organic cotton tea towel, organic cotton apron, and padded potholder.

We chose this majestic tree as a focal point of our bespoke designs because of its beauty, health benefits and appearance in traditional African folklore and remedies. It is an icon of the African continent; a pre-historic species that dates back over 200 million years ago. Before humankind and countries, there was the baobab tree. You may recall seeing it in The Lion King (as Rafiki the monkey’s tree), in Avatar as The Tree of Souls, and Madagascar - as well as reading about it in the children's book, The Little Prince.

"We chose this majestic tree as a focal point of our bespoke designs because of its beauty, health benefits and appearance in traditional African folklore and remedies."

It suits an extremely dry and arid climate, which is why it is native to the African savannah. In fact, it grows in 32 African countries and is able to live for up to 5,000 years. It can spread to a gigantic 50 metres in circumference, and 30 metres in height. Given that it survives in a landscape where little else is able to thrive, many see it as being a symbol of life and positivity. You may often see it being referred to as "The Tree of Life". 

It is a succulent, meaning it therefore absorbs and stores water within its vast trunk during the rainy season. During the dry season, it then produces a nutrient-dense fruit which is harvested to then be turned into numerous products, including baobab powder. As well as producing their fruit, baobab trees are a source of shelter, food and water for animals and human alike. As such, Baobab trees are often found located close to savannah communities. Its striking silhouette, as depicted in the illustration on our products, stands out from miles around. 

"Baobab trees are often found located close to savannah communities. Its striking silhouette, as depicted in the illustration on our products, stands out from miles around."

Every part of the Baobab tree is valuable - the seeds can be used for making cosmetic oils, the bark can be made into rope and clothing, the trunks can store water, the leaves can be eaten and the fruit is highly rich in antioxidants and nutrients. Baobab is the only type of fruit in the world that can dry naturally on the branch. Instead of dropping off and spoiling with a short shelf-life, it instead stays on the branch and bakes itself for six months in the sun.

During this time it goes from a green and velvet-type coating to becoming hard like a coconut. The pulp within the fruit dries out entirely, meaning all that needs doing after harvesting is for the seeds to be removed, sieved and the fruit to be turned into a highly delicious, sweet and unadulterated pure fruit powder. It doesn't require freeze-drying; instead, it remains as a 100% pure fruit with a natural shelf live of three years, without needing any preservatives or additives.

"Baobab is renowned for helping to reduce tiredness and fatigue, keep illness and infection at bay, support gut health and keep skin glowing through the production of collagen." 

Baobab fruit is extremely rich in vitamin C, has the highest antioxidant content for any whole fruit, and is almost 50% fibre. It is renowned for helping to reduce tiredness and fatigue, keep illness and infection at bay, support gut health and keep skin glowing through the production of collagen. All in all, it truly deserves its title of being a 'superfood'.

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Caroline Bundu